Business tycoons turn to ‘selfie PR’ with US tech leaders

Samsung Electronics Executive Chairman Lee Jae-yong, left, poses with Meta founder and CEO Mark Zuckerberg at the latter’s home in California, June 11, as they exchanged ideas on how to deepen their partnership in AI. Courtesy of Samsung Electronics

Owners of Samsung, SK, LG and other Korean conglomerates are taking part in corporate promotional activities by posting photos of themselves with U.S. tech company leaders, a move seen as positive at a time when AI is becoming essential to business, industry officials and analysts said Thursday.

As AI technology emerges as a crucial element in the Fourth Industrial Revolution, Korean companies are strengthening collaborating with leading U.S. tech companies to enhance their AI-related businesses, and this selfie promotion strategy of Korean business leaders becomes increasingly important in these efforts, the analysts said.

“All business begins with meeting people. Even if these Korean companies don’t immediately achieve their desired goals, by publicizing their meetings with U.S. tech firm leaders, they can demonstrate the direction of innovation they’re pursuing to stakeholders. 안전 This type of promotion is highly positive for corporate value,” said Kim Dae-jong, a professor of business administration at Sejong University.

The industry view is that Samsung Electronics Executive Chairman Lee Jae-yong is considered the most adept at employing this PR selfie strategy. Since his time as vice chairman, he had private meetings with influential business figures around the world, showcasing to stakeholders the future direction Samsung is taking.

One of the executive chairman’s latest moves was a series of meetings with tech leaders in the U.S. last month, including Meta founder and CEO Mark Zuckerberg, Amazon CEO Andy Jassy and Qualcomm CEO Cristiano Amon.

On June 11, Lee met with Zuckerberg at the Meta founder’s California home, discussing cooperation in ICT fields such as AI and virtual reality. The two had previously met in February when Zuckerberg visited Korea at the executive chairman’s invitation, meeting at Seungjiwon, Samsung Group’s VIP guest house in Seoul.

Additionally, during his U.S. business trip, the Samsung leader met with the Amazon CEO in Seattle to share market outlooks on current focus areas like generative AI and cloud computing, and discuss further cooperation. With the Qualcomm CEO, he explored ways to expand cooperation in emerging future semiconductor markets, including AI chips and network chips.

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